RJ Reynolds has done it again! It all started with Joe Camel serving as their mascot (1987-1997) to gain market share in the tobacco industry. Joe Camel’s swagger (aimed at children) during the 90’s has inevitably cause many smokers (who are now in their 20’s) to remain loyal to the brand, as a choice product.
I’ve always been a fan of free enterprise and clever marketing. Camel attempts to stay relevant with their new product Snus that has been gaining traction in US markets.
Snus is a smokeless tobacco product where the consumer places a pouch inside their upper lip which delivers a “spit-less” alternative to traditional chewing tobacco. After letting the pouch sit for a few minutes, a tingling sensation will develop and the nicotine will be absorbed into the gums of the user delivering a buzz that lasts up to an hour.
With the exception of an occasional cigarette after drinking a few beers, I would not classify myself as smoker. On a Sunday morning at food and beverage operation I used to worked at, my buddy Shaun introduced me to the Swedish delight. At first I resisted, but I caved in when Shaun got all “big brother” on me and forced me to try it.
This badgering reminded me of the book Green Eggs and Ham by Dr. Seuss and the famous scene where “he tries it… and he likes it!”
I got the tingle, I got the buzz, I bought the product, and now I’m hooked. I first tried the Snus Spice flavor which smelled and tasted like being at a Fall craft fair. Next, I tried the Frost flavor and stuck with that ever since.
My thoughts on Snus:
1: Partnerships should be developed with major airlines. Every flight should have this on board for unruly nicotine-addicted passengers.
2: From a managerial perspective, employers should provide Snus to chain smoking employees to increase productivity. Smoking breaks and elevator rides down to city streets can now be eliminated.
3: Get this product in the hands of high school students immediately! The product goes undetected as there is no scent or spit residue. An entire class could be enjoying the nicotine delight while remaining cool, calm, relaxed, and focused on learning.
4: Camel needs an official spokesperson for Snus. I’m no cowboy, but I feel like this position was created for me. A blend of sophistication with a rough-around-the-edges attitude, I’m everything Camel would be looking for.
5: It’s European baby! Snus is destined to become a hipster’s delight. Jump on it!
Do you think Snus is a safe alternative to traditional cigarettes or chewing tobacco?
Tags: addiction, camel, camels, chew, chewing tobacco, cigarette, herbal smokeless tobacco, human behavior, joe camel, nicotine, review, rj reynolds, smokeless tobacco, smoking, snus, spits, tobacco, tobacco industry, tobacco products
